Added: Stephanos Lundberg - Date: 06.05.2022 05:53 - Views: 44676 - Clicks: 7888
Apparently, a lot of retailers and consumers. The result is that more merchants — from the likes of such trendy retailers as Urban Outfitters and Anthropologie to traditional mass retailers — are carrying feminine hygiene products to both satisfy consumer demand and build stronger ties with female consumers.
The have been a steady increase in product innovation, price points and, fortunately, profits for all involved. While being able to buy feminine care products online is nothing new, food, drug and mass retailers are realizing that women would rather buy certain products online or at the same stores where they can also purchase hoodies, beaded clutch purses and silk sleep masks. The challenge to retailers, Sun said, is whether to think of feminine care as a necessity or as something that follows more of a beauty model.
Tampons, p and liners are commodities that consumers replenish regularly. Items such as wipes, sprays and bath bombs are not purchased as often. Retailers have to figure out how to choose new items, how to move legacy items and how to balance both. One way to grow the category is to focus on innovative products, including those that appeal to millennials.
Combe has expanded the Vagisil Odor Block Intimate Wash line, and all the intimate washes, which are pH-balanced, hypoallergenic, dermatologist- and gynecologist-tested, and free of parabens and methylisothiazolinone preservative, are now dye-free for Natural Focus Feminine care consumers are looking for safer products. Retailers have responded by adding alternatives.
The company makes boric acid suppositories to help promote normal vaginal balance, and plans to launch a holistic feminine deodorant spray and an instant feminine odor vaginal rinse. I wanted to develop a product that is safe for everyone, including me. Consumers are looking for natural options because they are concerned about chemicals in sanitary p and other products. Holistic well-being is one filter in their purchase decisions, said Chit Itchon, head of marketing for the feminine care business unit at Shelton, Conn.
Retailers have embraced the trend, Itchon said, by including these items in their assortments. Recent legislation is helping to boost transparency in feminine care products.
InNew York became the first state to require all ingredients in tampons, p and other menstrual products to be listed on the packaging. Listing the ingredients will help consumers see, for example, whether sanitary p are made entirely of organic cotton or if just the pad covers are organic cotton. Consumers are looking for products that are not harmful to their own bodies and that do not damage the environment. Founder and deer Vilmante Markeviciene said the U. In the United States, Markeviciene said, sustainability and health concerns are the most ificant issues. Retailers can benefit by expanding their sets with new products for not only menstruation but postpartum, soothing and cleansing.
Atlanta-based The Honey Pot will launch a boric acid and herb vaginal suppository, as well as other herbal products this year.
Dixon also said that some retailers are willing to take a chance and add innovative feminine hygiene products to their assortments, while other retailers tend to wait and see how well the products perform at certain chains. Other legislation that will affect the feminine care category is the removal of the tampon tax, or the sales tax on feminine hygiene products.
In recent years, New York, California, Illinois and other states have exempted menstrual products from sales tax, a change that advocates said can make the products more accessible for low-income consumers. The bigger trend, manufacturers said, is the continuing innovation in the feminine care category.
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Feminine care keeps up with trends to drive growth